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#1
Project and product creation.
#2
Integrated leadership of creative teams.
#3
Trend analyst in culture and entertainment.
#4
Problem solving.
#5
Creative stakeholder management.
Portfolio
From Paulista-PE, Brazil. 1988.
Lives in São Paulo.
Creative Direction
Creative Leadership
Creative Strategy / Planning
Visual Arts
With over 15 years of experience in the communication and creative industries, I specialize in Creative Direction for teams and projects in branding and video, integrating strategy and planning. My journey spans multidisciplinary work across branding, advertising, cultural production, journalism, and visual arts. My focus lies in design thinking, driving the ideation of effective solutions. In every project, I dive deep into strategic processes, leading from the initial research phase to the creative coordination of teams with full immersion. I work with autonomy and dedication to solve challenges of different scales and in diverse fields. What motivates me is addressing the challenges that surround brand communication and image, with clarity and efficiency. My goal is to genuinely reach the people who will be impacted. I believe in leading and coordinating diverse and inclusive teams, as this brings deeper and more holistic understanding of the contexts in which we operate.
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